Cybergrrl, Inc.

2001 - 2000
2003  2002  1999   1998   1997   1996/1995  

January 20, 2001
You Go Webgrrl - It's Not Just A Man's World On The Web
Sherman launched the web-consulting firm Cybergrrl, Inc., in 1995 . . . the first Internet company owned by a women. That same year she started Webgrrls International, a global networking organization for women interested in new media and technology.
One of the early members of Webgrrls was Robin Ives . . . she had been contemplating getting into the web design business, but didn't know how to go about it . . . She read about Sherman and Webgrrls and attended her first Webgrrls meeting the next day. She went on to take several HTML coding courses taught by Sherman. By January 1996 she had landed her first gig as a web designer. Last summer she formed a Charlotte Webgrrls Chapter, which she now serves as president.

October, 2000
Get Career Connected
. . . before someone else lands the job you really want.

Lisa Imm, 26, a marketing manager at Communication Inc... was looking to change fields from database marketing to Internet marketing... she needed to network—fast.
She joined the e-mail list for the Silicon Valley chapter of Webgrrls International, a networking group for women in the technology sector.
"I instantly had access to more than 1000 people," Imm says. "The list is my virtual Rolodex." Imm used the network not only to tap into available jobs but also to get advice when considering offers "People wrote back saying, 'Iwouldn't work for that company. This is why', "It was like having 100 career counselors," Imm says. A month later she landed a job.

September, 29, 2000
The World Women's Web? Teenage Girls, Seniors Fastest Growing Women's Web Groups
"There are special challenges to being a women in technology—we are a minority," said Given McIvor... founder of the local Webgrrls chapter. "Webgrrls provides a non-competitive, non-threatening environment to learn and network"
Aliza Sherman founded Webgrrls in 1995... with Kevin Kennedy. The site is part of New York based Cybergrrl Inc., along with the search engine Femina and the Webgrrls organization... Unlike most sites, Cybergrrl is profitable, Kennedy said—without abandoning its original mission of empowering women.

September 15, 2000
"Can't Find A Tech Guy? Why Not Get A Grrl"
With over 100 chapters and 40.000 members worldwide, Webgrrls is an organization that began when Cybergrrls founder, Aliza Sherman, and five other women started meeting in a cyber cafe in New York City in 1995. Eilleen Shulock, Dir. of Webgrrls New York City, attributes the rapid growth of the organization to its ability to fill a need. "Five years ago, a lot of these women found themselves being one of the only women in their companies doing anything in technology," she says. . . "Now women are coming to meetings looking to transition their skills into Internet-based careers," Shulock says. "We're very focused and very interested in any ways we can provide training for our members." . . . With so many IT jobs to fill, an organization like Webgrrls offers a way to reach a large group of potential candidates. "There's a lot of movement in the industry and so there are a lot of jobs out there. We're a recruiting mecca," says Shulock.{0334C224-8AEF-11D4-82ED-00105A12D660}

August 10, 2000
The World Women's Web? Teenage Girls, Seniors Fastest Growing Women's Web Groups
Stephanie Fairleigh, an associate editor at, a site that mainly appeals to 18- to 34-year-olds, says women in this category, like teens, crave interactivity, and use the Web's technologically long reach to socialize. has had success with this group... Part of the reason for this might be the link between online and offline activities that Fairleigh...underscore as key. And part of it is the interactivity. "We encourage people to write, and enter the guest books," says Fairleigh. "We think inviting people to submit their own stories and pictures makes them feel like part of the community."

August 7, 2000
Girls' Night Out
Women executives network on their own terms.

When Harriet Peterson moved to Silicon Valley from Minnesota six years ago, she didn't know a soul in the business community...Peterson needed what every startup does: a skeleton staff, investors, technical support, plus other details like the name of a good banker for her business and advice on what salary to offer her board of directors.
Through some quick Web services, Peterson learned about the best networking and community resources in the area...she discovered Silicon Valley Webgrrls...The organizations have helped Peterson find reputable IT resources, investors, legal help, information on hiring and compensation, and a broad network or support that she still draws upon today as her company prepares to launch this summer.,1151,17325,00.html

July/August, 2000
Meet the Webgrrls
Sherman had several specific goals when she started Webgrrls: create networking opportunities; give job and business leads; help form solid alliances; and provide affordable classes for women to acquire new skills. . . That mission is still in effect today, and it's being carried out by 100 chapters and a network of 30.000 Webgrrls in China, Japan, New Zealand, Australia, Italy, Germany, France, the United Kingdom, Canada, and across the United States.
The Creative Group, a division of Robert Half International, has reached out to Webgrrls International to form an exclusive alliance to support the organization locally, nationally, and internationally.

May 21, 2000
FAST TRACK - Internships Aren't Just For Youngsters Program Offers Web Info to Experienced Crowd
Internships aren't necessarily confined to teenagers anymore. Just look at a program I visited at the office of . . It's overseen by Susan Geller Ettenheim. . . She's seen women who would otherwise have tiptoed into the job market turn into real Internet dynamos. And this is important, she says, because not enough women and girls are pursuing technology-related careers. More women need to be "involved in shaping the way technology will function in our lives in the next century." She tells stories of interns in fields ranging from social worker to medical editor to office administrator—all of whom haveupgraded their careers or moved into brand-new ones.

May 6, 2000
Webgrrls Network
"My hope is that Webgrrls becomes an incubator for industry leaders," said Aoki, 34, [Seattle Webgrrls Chapter Leader] who now works as a community project manager for, a business-to-business site. "It's not enough to be familiar or savvy with the technology; it's time to start the companies."

March 29, 2000
Running a Big Site? Better Be Good At Juggling
"It helps if you can speak to those in accounting, creative, or marketing in their language," said Jeannie Finks, 'Web diva' at the Concord Consortium, a non-profit educational technology lab in Concord, Mass. According to Finks, one way to increase your understanding of those outside your area is to join professional organizations that attract a cross-section of people. She belongs to Boston Webgrrls, as does Areen Sattar, a technology consultant in Waltham who hopes to become a Webmaster.

March 29, 2000
Since Women Ask for Directions, the Web Is Being Remapped
Susan Geller Ettenheim, the librarian for, a collection of women-oriented websites, said newer sites also tightly integrate design and technology to speed performance. "New sites geared to women are designed to load quickly and help women navigate clearly to the information they are seeking," she said.

March 15, 2000
Babes in Boyland
Kim Anderson, Internet marketing director for the J.R. Simplot Co., an agribusiness firm, works with Girl Scouts through the networking group Webgrrls, and remembers that all the girls she talked with at her first outreach event wanted "non-tech careers like 'ballerina'." When she showed them her computer badge and a recent photo of herself in an Internet magazine, she says, "the girls were amazed that learning about computers as a Girl Scout could eventually lead to a very successful career in technology!"
Mount Holyoke - Alumnae Quarterly
Spring 2000
Brave New World
Susan Geller Ettenheim '75 is doing something to make the Net more useful to half of humanity. As "cybrarian"—a librarian and internet specialist—at Cybergrrl, Inc., she gathers Websites by, for and about women. "When you use search engines like Yahoo, women's sites aren't their top priority," Ettenheim said, so her Website fills the gap. "We find the treasures and help women connect to and share the information."

February 7, 2000
Recruiters Discover Diverse Value In Web Sites
However, some companies are finding that the Internet can serve as a viable tool for diversity recruitment. Companies typically try to meet diversity goals by recruiting more women and racial minorities, and are using career sections on Web sites such as,, and to locate qualified people. Colin Haupt, recruiting manager for software development vendor Prolifics, says about 75% of the New York company's recruiting efforts center on the Internet and includes Web sites such as and

February, 2000
Our Experts Take on the Top Six Web Sites
One of the original women's sites, the bigger portals should look to [] as an example. The lack of big-name magazine content and the simpler design create a much stronger sense of intimacy and, therefore, community—what all the biggies are supposedly going for.

January 30, 2000
Find a New E-Job That Fits Your Life: Experts Say Look Before You Leap
"Plunge right into the world you want to be a part of," said Susan Geller Ettenheim. Make sure you "follow the links in your own life." When she first started reading Wired magazine, she says "I didn't know what they were talking about." She started attending meeting of Webgrrls. That led to the job she has now.


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